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Case Study 3

A spa owner was concerned about the shop’s overall revenue.  Clients were coming through the shop, but they weren’t booking follow-up appointments or purchasing products that would help them until their next visit.

By not booking the appointments and using the products between appointments, the clients weren’t receiving the full benefits the spa provided.  Instead of building a sense of wellness, each visit was a new beginning for the clients.

We created a workshop for the employees of the spa. 

First, we started by looking inward.  Using our values assessment, we helped them look at themselves, why they were in the business, and the value they brought to the lives of their customers. 

Next, we played a series of games.  This lightened the atmosphere and created a sense of team so they could learn individually and collectively.  Intentionally, we connected the results of the games to the issues that were affecting sales.

The discussion identified the personal stumbling blocks the employees had toward asking for the next appointment or the sale.  We developed some scripts the employees could use with their clients that would keep the clients in a state of relaxation.

Sales, return visits and both employee and client satisfaction increased.

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